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“Building new product is expensive and building the wrong things is even more expensive”. That’s the working philosophy of Jean-Marc de Jonghe, a noted proponent of the ‘agile’ approach to innovation. Thanks to his 35 years’ experience at the meeting point of technology and media… Read More »Jean-Marc de Jonghe, Vice President Strategy & Digital Products, La Presse – Watch Full Video Interview

“Building new product is expensive and building the wrong things is even more expensive”. That’s the working philosophy of Jean-Marc de Jonghe, a noted proponent of the ‘agile’ approach to innovation.  Thanks to his 35 years’ experience at the meeting point of technology and media Jean-Marc has had ample experience in new digital models and methodologies. Which makes him ideally placed to talk about solutions that truly meet the expectations of users.  After its tablet version the success of La Presse on mobile has proven that it is indeed possible to attract a new audience in an ever more competitive marketplace. Doing that requires vision, agile methodology, and the agile team to go with it. He explains how.

Growth Hacking has become the priority for media looking for growth and in particular an expanded subscriber portfolio. It promises to supercharge activity thanks to data and the mastery of performance indicators at every point along the conversion funnel. For traditional media the challenge is more than simply converting passers by to paying customers; they also need to succeed in engaging younger, more female, and more digitally adept audiences. These are audiences who don’t just want to be informed, but to be actively involved.

Interview with Dmitry Shishkin an award-winning, experienced C level leader, specializing in digital transformation, content strategy, change and culture management, and innovation in a global setting. In preparation of our workshops on Product Development we wanted to better understand how content interferes with product in… Read More »Dmitry Shishkin, Video Interview: When Product and Content Come Together Wonderful Things Happen

Julia Shalet is an acclaimed innovator helping people to move forward with their ideas, as well as the award-winning author of The Really Good Idea Test (Pearson). She is a lecturer at the University College, and a Course Director with the Chartered Institute of Marketing… Read More »Julia Shalet, Product Doctor – Watch Full Video Interview: “Test before you invest”

Is there a correlation between the quality of a headline, and its capacity to generate subscriptions? [3mn R&D Product Development] I’ve spent years working as a consultant to dozens of editors focussing on identifying the attributes that define success, good content, and a great title.… Read More »Which Headline Will Generate More Subscriptions? Four Ingredients for Headline Success

Interview with Dmitry Shishkin Dmitry is an award-winning, experienced C level leader, specializing in digital transformation, content strategy, change and culture management, and innovation in a global setting. As a digital transformation specialist, he helps companies transition to digital ways of working and engagement with… Read More »When Product and Content Come Together Wonderful Things Happen

Julia Shalet is an acclaimed innovator helping people to move forward with their ideas, as well as the award-winning author of The Really Good Idea Test (Pearson). She is a lecturer at the University College, and a Course Director with the Chartered Institute of Marketing… Read More »Interview with Product Doctor Julia Shalet: “Test before you invest”

Staying Ahead of the Game with Outstanding Product Development by NWE Academy

We all know the business model of the media world is changing dramatically, moving from a reliance on print advertising to an increasing focus on digital subscriptions. Many media companies understand the need to lead this transformation, but it requires constant innovation. It takes an “innovation mindset” to achieve and maintain sustainability, where publishers continuously explore what attractive new revenue streams can be incorporated into their diversification strategy.