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Study tour to London, UK | 17-18 November 2022

Future of the Press

Reinventing Engagement and Audience Monetisation Models

Faced with the dual challenge of completing the transformation of its business model and regaining the trust of readers in a post-covid context of worsening household purchasing power and widespread disaffection with news, the ultra-competitive UK newspaper market is leading the way in a necessary reinvention of the relationship between news media and its users. The long-term sustainability of quality journalism and its accessibility to the greatest number of people depend essentially on the success of this transformation. 

During an intense two-day study tour in London on 17 and 18 November, New World Encounters  invites you to meet the key players of this ongoing revolution! On the agenda: a visit to the most innovative newspapers in the British capital and exclusive conversations with the executives who are driving the deployment of the most cutting-edge audience engagement and monetisation strategies. 

Newsroom transitions, evolving paywall models, memberships and subscriptions, diversifying revenue streams, exploring new formats…
Discover at the heart of the UK’s most prestigious newsrooms the new trends that will enable you to develop the strategies best suited to the current evolution of news content consumption.

Meet the first expert speakers on our Study Tour

Paul Hood

Paul Hood is the Digital Development Director of The Sun at News UK.

We will be adding his biography soon.

Edward Roussel

Edward Roussel is Head of Digital for The Times & The Sunday Times, Britain’s leading news brand, a post he took on just over a year ago.

Previously, Edward was chief Innovation officer for The Wall Street Journal, based in New York, where he worked for eight years. At WSJ, Edward oversaw the launch of new businesses as well as relations with the Silicon Valley tech platforms, including Apple, Google and Facebook.

Save the date!

To join the happy few for whom New World Encounters will open the doors of the Times, The Sun, the DMG media group (Daily Mail) and others leaders of the press industry in London on 17 and 18 November 2022, make a note of the date of this study tour in your diary! 

Register early to secure your place

Future of the Press

Reinventing Engagement and Audience Monetisation Models
Study Tour to London, UK | 17-18 November 2022

The full programme of the trip will be published shortly.

For more information and to book your place, please contact Sonia at sonia.gonzalez@upgrademedia.fr

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