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Grégory Leduc, Editorial Designer: “It is always the content that guides the form and not the other way around”

Greg defines himself as an Editorial Designer who helps media transform to better engage their readers through content, products, and aesthetics that emphasise their messages and boost their impact. We discover his unique career path; one that seem him become indispensable to so many website,… Read More »Grégory Leduc, Editorial Designer: “It is always the content that guides the form and not the other way around”

silver iphone 6 on brown wooden table

The Joy of Six – a roundup of the news you need to know… about news – E2

Sept 22  2021 We know you’re busy. You’ve got your head down trying to work on new offerings to seduce new readerships to your media and convince existing customers that you represent value worth paying for. So you haven’t always got time to look around… Read More »The Joy of Six – a roundup of the news you need to know… about news – E2

The Era of Audience Building: Content Marketing, Digital Business Models and the Competing with GAFA

Ioana Sträter knows the media landscape from many perspectives she was successful as manager of the WAN-Ifra-Expo in international projects, then managing director at the Management Forum of the Handelsblatt publishing group, and for the last 2 years managing partner of QuestiQ and co-founder of… Read More »The Era of Audience Building: Content Marketing, Digital Business Models and the Competing with GAFA

Jean-Marc de Jonghe, Vice President Strategy & Digital Products, La Presse – Watch Full Video Interview

“Building new product is expensive and building the wrong things is even more expensive”. That’s the working philosophy of Jean-Marc de Jonghe, a noted proponent of the ‘agile’ approach to innovation. Thanks to his 35 years’ experience at the meeting point of technology and media… Read More »Jean-Marc de Jonghe, Vice President Strategy & Digital Products, La Presse – Watch Full Video Interview

Jean-Marc de Jonghe: “The product I am most proud of is the team”

“Building new product is expensive and building the wrong things is even more expensive”. That’s the working philosophy of Jean-Marc de Jonghe, a noted proponent of the ‘agile’ approach to innovation.  Thanks to his 35 years’ experience at the meeting point of technology and media Jean-Marc has had ample experience in new digital models and methodologies. Which makes him ideally placed to talk about solutions that truly meet the expectations of users.  After its tablet version the success of La Presse on mobile has proven that it is indeed possible to attract a new audience in an ever more competitive marketplace. Doing that requires vision, agile methodology, and the agile team to go with it. He explains how.

Growth Hacking: Journalism and the Funnel – Part 1

Growth Hacking has become the priority for media looking for growth and in particular an expanded subscriber portfolio. It promises to supercharge activity thanks to data and the mastery of performance indicators at every point along the conversion funnel. For traditional media the challenge is more than simply converting passers by to paying customers; they also need to succeed in engaging younger, more female, and more digitally adept audiences. These are audiences who don’t just want to be informed, but to be actively involved.

Dmitry Shishkin, Video Interview: When Product and Content Come Together Wonderful Things Happen

When Product and Content Come Together Wonderful Things Happen Interview with Dmitry Shishkin Dmitry is an award-winning, experienced C level leader, specializing in digital transformation, content strategy, change and culture management, and innovation in a global setting. In preparation of our workshops on Product Development… Read More »Dmitry Shishkin, Video Interview: When Product and Content Come Together Wonderful Things Happen

Julia Shalet, Product Doctor – Watch Full Video Interview: “Test before you invest”

Julia Shalet is an acclaimed innovator helping people to move forward with their ideas, as well as the award-winning author of The Really Good Idea Test (Pearson). She is a lecturer at the University College, and a Course Director with the Chartered Institute of Marketing… Read More »Julia Shalet, Product Doctor – Watch Full Video Interview: “Test before you invest”