Product development has become critical for news media, but keeping up with advances can be complicated when the products may include newsletters, mobile apps, chat bots, project and event sites, and endless other formats. Gone are the days when the newspaper was the only product.… Read More »News Media Gets Expert Advice, Workshops to Boost Product Development
We know you’re busy. You’ve got your head down trying to work on new offerings to seduce new readerships to your media and convince existing customers that you represent value worth paying for. So you haven’t always got time to look around at what’s happening… Read More »The Joy of Six – a Roundup of the News You Need to Know… About News – E4
How To Become a Market Leader in Audio Journalism. Interview with Max Franke, Managing Director Audio Axel Springer. Audio is one of the hottest trends for media houses today. Therefore, there is no wonder the largest German media house Axel Springer created Team Audio this… Read More »Max Franke, Managing Director Audio Axel Springer: “By 2025, we want to be the market leader for audio journalism in German speaking countries”
Edward joined The Times and the Sunday Times in May 2021 as Head of Digital. He has unashamedly ambitious goals for The Times as a world-beating digital brand. That includes the quality of the journalism and of the consumer experience across all devices. We spoke… Read More »How to Make a News Brand Fantastic Digitally. Interview with Edward Roussel
Interview with Lionel Laparade, Editor-in-Chief of La Dépêche du Midi – a title that has seen its digital audience soar by 95%. As the title launches a totally revamped and more accessible digital format we ask how, and what comes next for a newspaper clearly… Read More »Lionel Laparade, editor in chief of La Dépêche du Midi: “a new format to accelerate digital-first”
Jean-Nicolas Baylet, Managing Director of the La Dépêche du Midi Group, draws up an economic and advertising report and shares his strategic vision with us. After a year and a half of struggle, La Dépêche du Midi Group will see its September 2021 turnover return… Read More »Jean-Nicolas Baylet: “the challenge will be ensuring sufficient quality of content to feed all channels”
Encouraging users, especially new users, to come back and actively engage in the conversion funnel requires a really sophisticated content strategy. By examining the conversion funnel and the key steps of Growth Hacking (see Part 1), we will review the key editorial levers for developing… Read More »Growth Hacking: Journalism and Content Strategy – Part 2
“Building new product is expensive and building the wrong things is even more expensive”. That’s the working philosophy of Jean-Marc de Jonghe, a noted proponent of the ‘agile’ approach to innovation. Thanks to his 35 years’ experience at the meeting point of technology and media Jean-Marc has had ample experience in new digital models and methodologies. Which makes him ideally placed to talk about solutions that truly meet the expectations of users. After its tablet version the success of La Presse on mobile has proven that it is indeed possible to attract a new audience in an ever more competitive marketplace. Doing that requires vision, agile methodology, and the agile team to go with it. He explains how.
Growth Hacking has become the priority for media looking for growth and in particular an expanded subscriber portfolio. It promises to supercharge activity thanks to data and the mastery of performance indicators at every point along the conversion funnel. For traditional media the challenge is more than simply converting passers by to paying customers; they also need to succeed in engaging younger, more female, and more digitally adept audiences. These are audiences who don’t just want to be informed, but to be actively involved.
We all know the business model of the media world is changing dramatically, moving from a reliance on print advertising to an increasing focus on digital subscriptions. Many media companies understand the need to lead this transformation, but it requires constant innovation. It takes an “innovation mindset” to achieve and maintain sustainability, where publishers continuously explore what attractive new revenue streams can be incorporated into their diversification strategy.