In the age of information overload… not all content is created equal. Some content is there specifically to enhance your media’s reputation: so pump up that prestige factor! The interactive content of the New York Times is one of the most appreciated, commented and read… Read More »Cultivate the prestige of your media; lessons from the New York Times
Hot on the heels of breaking news and initial reactions comes the time for explainers. It makes sense, after all journalists since time immemorial are by nature inclined to ask the question “Why…”. But with time pressure comes the phenomena of the assembly line explainer… Read More »Journalists: learn to use “Why…” wisely!
Exclusive study (1/5). Over the course of a year I analysed 330,000 headlines from 37 daily regional media outlets, shared on Facebook, to better understand the strengths and weaknesses of each. The analysis was broken down by local, national and international news, by keywords, and… Read More »What drives engagement? 330,000 Daily Regional headlines analysed
If you only read six things this month…. June 2022
In part 1 Juan Señor looked at the keys to success in subscription strategies, In Part 2 he examines how the newsroom has to be rebuilt to make that happen.
After two years of pandemic, we were very so happy to kick off our study tour through local and regional media houses Germany, entitled “Best of Local”. We focused on the topics of digital subscriptions, data and products, but we learned so much more.
Thomas Schultz-Homberg: “There are no ready products anymore. It is a process of continual market research that we are in, and we won’t stop!”
Interview with Thomas Schultz-Homberg, CEO of KSTA, Kölner Stadt-Anzeiger in Cologne since October 2020.
NWE caught up with Juan Señor, a man of many talents including reporter, presenter, Arctic expedition member, and disability activist. For the purposes of this interview, however, we spoke to him in his capacity as president of INNOVATION Media Consulting in which role he has helped news operations across the globe to reinvent themselves and remain relevant. We sought his take on product development, revenue streams, and the salvation of journalism.
Interview with Ludovic Blecher, Head of Google News Initiative Innovation. Ludovic tells us more about the « GNI Innovation Challenges » programme which is now available for Europe. This programme allows publishers to have projects funded, up to 150.000€. Ludovic answers our questions to find out more… Read More »GNI Innovation Challenges: Three questions for Ludovic Blecher
Dan Oshinsky, digital content expert: “E-mail is one of the biggest opportunities in the digital space”
Dan Oshinsky runs Inbox Collective, a consultancy that works with news organizations, non-profits, and brands to grow audiences, build relationships, and convert readers to subscribers, members, donors, or customers via email.