In part 1 Juan Señor looked at the keys to success in subscription strategies, In Part 2 he examines how the newsroom has to be rebuilt to make that happen.
Successful Media Interview Series
Thomas Schultz-Homberg: “There are no ready products anymore. It is a process of continual market research that we are in, and we won’t stop!”
Interview with Thomas Schultz-Homberg, CEO of KSTA, Kölner Stadt-Anzeiger in Cologne since October 2020.
NWE caught up with Juan Señor, a man of many talents including reporter, presenter, Arctic expedition member, and disability activist. For the purposes of this interview, however, we spoke to him in his capacity as president of INNOVATION Media Consulting in which role he has helped news operations across the globe to reinvent themselves and remain relevant. We sought his take on product development, revenue streams, and the salvation of journalism.
Dan Oshinsky, digital content expert: “E-mail is one of the biggest opportunities in the digital space”
Dan Oshinsky runs Inbox Collective, a consultancy that works with news organizations, non-profits, and brands to grow audiences, build relationships, and convert readers to subscribers, members, donors, or customers via email.
Holger Kansky: “We are talking about growth again, and setting ambitious goals for the future German News Media”
Holger Kansky is Head of Digital & Marketing at the German Association of Digital Publishers and Newspaper Publishers (BDZV) in Berlin.
Dr. Mario Garcia is a legend in the world of news design. His award-winning work with over 700 titles has seen him redesign iconic news outlets including The Wall Street Journal, The Washington Post, Die Zeit, and The Hindu. For all his work with newspapers… Read More »Secrets to Successful Mobile Storytelling: Interview with Visual Storyteller Mario Garcia