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How to play Silicon Valley at its own game

With developments in Australia having turned to drama, and the relationships between Google, Facebook, Microsoft and the press being radically redefined, it is tempting to see technology and media as two opposing combatants; conflicting, competing, and locked in a boxers’ clinch. It is becoming clear, however, that the relationship between technology giants and the media does not have to be a zero sum game where only one side can win.