We know you’re busy. You’ve got your head down trying to work on new offerings to seduce new readerships to your media and convince existing customers that you represent value worth paying for. So you haven’t always got time to look around at what’s happening… Read More »The Joy of Six – a Roundup of the News You Need to Know… About News – E3
We are particularly pleased to welcome two new speakers from The Times and Axel Springer. Edward RousselHead of Digital, Times and Sunday Times, UK Max Franke Managing Director, Axel Springer Audio, Germany Edward and Max will give us valuable insights into their storytelling and audio… Read More »Two new speakers at NWE Product Development Series on 2nd November 2021 !
Sept 22 2021 We know you’re busy. You’ve got your head down trying to work on new offerings to seduce new readerships to your media and convince existing customers that you represent value worth paying for. So you haven’t always got time to look around… Read More »The Joy of Six – a roundup of the news you need to know… about news – E2
Ioana Sträter knows the media landscape from many perspectives she was successful as manager of the WAN-Ifra-Expo in international projects, then managing director at the Management Forum of the Handelsblatt publishing group, and for the last 2 years managing partner of QuestiQ and co-founder of… Read More »The Era of Audience Building: Content Marketing, Digital Business Models and the Competing with GAFA
We know you’re busy. You’ve got your head down trying to work on new offerings to seduce new readerships to your media and convince existing customers that you represent value worth paying for. So you haven’t always got time to look around at what’s happening in your own industry. Which is why we do it for you. Here’s the latest.
“Building new product is expensive and building the wrong things is even more expensive”. That’s the working philosophy of Jean-Marc de Jonghe, a noted proponent of the ‘agile’ approach to innovation. Thanks to his 35 years’ experience at the meeting point of technology and media… Read More »Jean-Marc de Jonghe, Vice President Strategy & Digital Products, La Presse – Watch Full Video Interview
“Building new product is expensive and building the wrong things is even more expensive”. That’s the working philosophy of Jean-Marc de Jonghe, a noted proponent of the ‘agile’ approach to innovation. Thanks to his 35 years’ experience at the meeting point of technology and media Jean-Marc has had ample experience in new digital models and methodologies. Which makes him ideally placed to talk about solutions that truly meet the expectations of users. After its tablet version the success of La Presse on mobile has proven that it is indeed possible to attract a new audience in an ever more competitive marketplace. Doing that requires vision, agile methodology, and the agile team to go with it. He explains how.
Interview with Dmitry Shishkin an award-winning, experienced C level leader, specializing in digital transformation, content strategy, change and culture management, and innovation in a global setting. In preparation of our workshops on Product Development we wanted to better understand how content interferes with product in… Read More »Dmitry Shishkin, Video Interview: When Product and Content Come Together Wonderful Things Happen
Julia Shalet is an acclaimed innovator helping people to move forward with their ideas, as well as the award-winning author of The Really Good Idea Test (Pearson). She is a lecturer at the University College, and a Course Director with the Chartered Institute of Marketing… Read More »Julia Shalet, Product Doctor – Watch Full Video Interview: “Test before you invest”
Is there a correlation between the quality of a headline, and its capacity to generate subscriptions? [3mn R&D Product Development] I’ve spent years working as a consultant to dozens of editors focussing on identifying the attributes that define success, good content, and a great title.… Read More »Which Headline Will Generate More Subscriptions? Four Ingredients for Headline Success