Consulting

Jean-Nicolas Baylet: “the challenge will be ensuring sufficient quality of content to feed all channels”

Jean-Nicolas Baylet, Managing Director of the La Dépêche du Midi Group, draws up an economic and advertising report and shares his strategic vision with us. After a year and a half of struggle, La Dépêche du Midi Group will see its September 2021 turnover return… Read More »Jean-Nicolas Baylet: “the challenge will be ensuring sufficient quality of content to feed all channels”

Which Headline Will Generate More Subscriptions? Four Ingredients for Headline Success

Is there a correlation between the quality of a headline, and its capacity to generate subscriptions? [3mn R&D Product Development] I’ve spent years working as a consultant to dozens of editors focussing on identifying the attributes that define success, good content, and a great title.… Read More »Which Headline Will Generate More Subscriptions? Four Ingredients for Headline Success