We had the pleasure to interview Pierre Louette, CEO of the French media group Les Echos-Le Parisien and one of France’s leading experts on new communication networks.
This interview addresses several key themes :
- How his expertise in media, telecommunications networks, advertising and new technologies helps leading a media house today
- About his book “Giants and Men” (Des Géants et des Hommes) where he talks about the dominance of the big platforms calling for increased regulation.
The opportunities that news media has in the digital age and about threats from the big platforms Pierre believes in the importance of quality journalism supported by a state-of-art technology: “If you have quality content and a good technology basis to work on addressing this content to the right audience, this is the place where we want to be in ten years.”