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Day 6 – How to Reach almost 50,000 Newsletter Subscribers & Rapid Digital Transformation in 6 Months

Starts : Friday, 02 October 2020

Time : 10:00 am – 11:30 am CEST time

Location : Stuttgart

Focus : Stuttgarter ZeitungAll speakers confirmed

Stuttgarter Zeitung is part of the SWMH Group, employs around 5,500 people at over 30 locations in Germany, Switzerland, Austria, Poland, Hungary and the Czech Republic. The SWMH headquarters is in Stuttgart. Süddeutsche Zeitung and some special interest magazines are part of the group. Stuttgarter Zeitung is a regional newspaper with focus on local and regional newspapers, with a circulation of 183.166 copies.

The Stuttgarter Zeitung Team is working very successfully on monetising digital, and the Corona Pandemic has been accelerating the process. Here is what Björn and André will talk about during our session: Why a newsletter project? What is the spirit you need in the interdisciplinary project team and what are the key learnings & achievements.

Other topics:

  • The funnel structure at the Stuttgart site – How does Stuttgarter Zeitung position for the future in the digital sector
  • Insights into measures for generating new digital subscribers at Stuttgarter Zeitung”.
  • The Stuttgarter Zeitung digital distribution model. Advertising-reduced subscription, A/B testing Paywall layouts, user communication

André Kittelberger, Head of Paid Content

Björn Friebe, Digital Transformation Manager

No spectacular results are possible in the digital world without the backup of good technology.
Eidosmedia is a leading, global tech partner for media companies: The company’s digital publishing platforms are widely used by news media groups and support massive, company-wide transitions to digital worldwide.

Stefan Bresslauer, General Manager of Eidosmedia’s German subsidiary in Frankfurt


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