ACADEMY TRAINING 2

Strategic Planning in a World of Constant Change

Great, you have a clear vision, the organisation and the necessary talents. But where do you start? What are the best practices, the right instruments, the right routines, the right tools to define and manage your journey and your strategy as an agile and innovative company? How to move from a vision to a strategic plan with objectives, tactics and a roadmap. How to adapt in a fast changing world. Learn the methods used by American startups.

Why?

Build and articulate a comprehensive strategic plan, easy to translate into concrete actions, and simple to communicate to the entire company, using proven tools.

What?

Combine relevant metrics and objectives with your strategies to maximize your chances of success.

How?

Work as a team to choose the right initiatives and tactics. Build a Netflix-style roadmap.

Programme

  • How do you move from Vision to Strategy in 3 years, while being innovative and flexible?
  • Distinguish between growth, engagement or monetization strategies.
  • Learn how to cascade your strategic plan from 3 years to 1 year.
  • Discover the virtues of S.M.T models (Strategy-Metrics-Tactics)
  • KPIs, Google OKR (Objective and Key Results), Vanity Metrics, Proxy Metrics, North Star Metrics, etc.
  • Learn to recognize the relevant metrics for the success of your strategies.
  • Too many of us are big on tactics but not necessarily clear strategy; how to create a coherent strategy.
  • How do you ensure the alignment of the teams during the implementation?
  • What are the qualities of an effective strategic plan?

Workshop 1
First draft of your strategic plan, the 5-year vision and the 3-year strategic objectives.

Workshop 2
Second draft of your strategic plan, identify the strategic objectives for the next year, the associated metrics and the opening tactics and initiatives to prioritise, as well as a first draft of your roadmap.

Training details

Format

  • Introduction and pooling of ideas – 20 mins
  • Theory – 60 mins
  • E-mail break – 10 mins
  • Workshop (Miro) – 60 mins
  • Returns – 15 mins
  • Conclusion – 15 mins

Duration

2 modules of 3 hours each, with a 1 hour group workshop to present collaborative tool Miro and methodology.

Prerequisites

No prior preparation required.

Who should attend?

Directors, managers, Business Unit managers in media, Editorial, Digital, Marketing, Products, CEOs.

Registration fee

750 € plus VAT

Trainer

Jean-Marc de Jonghe

Vice President Strategy & Digital Products
La Presse, Montreal, Canada

Leader of innovation in this digital age who embodies the agile mindset needed to lead and sustain seismic cultural change.

Upcoming training

Strategic Planning in a World of Constant Change

Module 1: Wednesday, 12 May 2021
Module 2: Friday, 14 May 2021

Next training: autumn 2021

Strategic Planning in a World of Constant Change

Module 1: Wednesday, 22 September 2021
Module 2: Friday, 24 September 2021

Any questions about this training?

Please use the contact form below, if you have questions or need more information about our training sessions. We will answer as soon as possible.